8:30am - Exhibition Hall Opens
9:00am - BBC Radio Norfolk Live Care Discussion Commences
10:00am - Presentation Programme Commences
2:00pm - World Café Discussions Commence
4:00pm - Convention Programme Ends
4:30pm - Exhibition Hall Closes

The detailed CareNorfolk programme can be viewed here.

Please note that there are no designated coffee or lunch breaks and delegates are encouraged to “dip in and out” of the auditorium presentations as they wish to enable them to view the exhibition hall and visit the catering area - where there will be tea, coffee and light bite concessions available - at their leisure.

CareNorfolk, The Norfolk Care Convention will signal the shift from a commissioning/service purchase model based on traditional formal services to supporting the outcomes people want through shaping the market as a whole.

We will set out some of the challenges we face as providers and consumers of care in the morning sessions and then explore in the afternoon sessions how the key actors including care consumers, formal and informal providers and the Council can work together in different ways to promote wellbeing more effectively and efficiently through shaping the Norfolk care market.


Anne Atkins
Anne Atkins Broadcaster and Writer

Anne Atkins is the author of three novels – The Lost Child; On Our Own; and A Fine and Private Place – as well as three works of non-fiction – Split Image; Child Rearing for Fun; and Agony Atkins. She has also contributed to a number of other books; written for almost every national newspaper; and contributed to numerous magazines. She is a regular contributor to Thought for the Day on Radio 4's Today Programme. Her centenarian father lives with her, her second daughter has been ill for over half her life and her elder son has Asperger Syndrome. She is just finishing her latest novel, working title, An Elegant Solution, set in Cambridge in 2018.

Nick Conrad
Bill Borrett Chairman of the Adult Social Care Committee

Bill Borrett is the Conservative County Councillor for Elmham and Mattishall and is the Chairman of the Adult Social Care Committee.

James Bullion
James Bullion Norfolk’s Executive Director of Adult Social Services

James Bullion is Norfolk’s Executive Director of Adult Social Services, charged with developing and transforming the services in a department responsible for spending almost £1m a day to improve the lives of vulnerable adults in the county.

Nadra Ahmed
Nadra Ahmed OBE DL Chairman of the National Care Association

Nadra has been involved in the field of social care for over 30 years. Her background is in training and education, which has been the passion that drives her towards a quality service, underpinned and provided by a skilled workforce. She has been Chairman of NCA since 2001 and is a trustee of SCIE and Parkinson’s UK. Nadra has also been a member of a number of advisory committees in the Department of Health including a number at Ministerial level, and has served on multiple government Taskforces. A regular contributor to journals and conferences, Nadra is frequently called upon by major media networks to represent the views of social care providers.

Nick Conrad
Nick Conrad BBC Radio Norfolk Presenter and Journalist

Nick Conrad is a presenter on BBC Radio Norfolk and journalist on the Eastern Daily Press. He is a keen supporter of social care issues and is particularly passionate about improving the lives of people living with dementia or a Learning Disability.

Professor Steve Feast
Professor Steve Feast Managing Director of the Eastern Academic Health Science Network

Steve is the Managing Director of the Eastern Academic Health Science Network. AHSNs play a leading role in driving the spread and adoption of innovation: bringing about the transformation needed to meet the nation’s challenge for long-term sustainable health and care services. Prior to this Steve was Executive Medical Director at North East London Foundation Trust, a member of NCEL Health Education England board and held prominent roles within the UCL Partners CLARHC and AHSN.

Combining a career as a leader and innovator, Steve has been deputy CEO and Director for Transformation, NHS Bedfordshire and Luton, Policy Lead for the Inclusion Health team in the UK Cabinet Office, Senior Advisor in Health and Wellbeing in the Department of Health, Primary Care Transformation Director and board member of the NHS Modernisation Agency and Star Ratings Advisor at the Commission for Healthcare Improvement and the Healthcare Commission. Steve is a Professor in the School of Medicine at the University of East Anglia and a Visiting Professor at University College London.

Doug Field
Doug Field Chairman of New Anglia Local Enterprise Partnership

With a BA (Hons) degree in Accounting and Finance from the University College of North Wales, Doug’s career includes four years at Christie Group plc as Group Financial Controller and six years at PricewaterhouseCoopers LLP in Bristol. He joined the Co-op as Finance Controller in 2008 and swiftly rose to the position of joint Chief Executive, joining a five-strong Leadership team. Doug oversees the finances of the business and all aspects of technology from PCs to till points.

Catherine Underwood
Catherine Underwood Director for Health and Integration at Norfolk County Council

Catherine has worked in adult social services for over 20 years and is a registered social worker. She first became involved in care through volunteering and worked in older people, mental health, and learning disability services in Nottingham and Birmingham. Alongside direct service delivery, Catherine has held roles in commissioning, quality, performance and transformation. She came to Norfolk as assistant director and became Director of Integrated Commissioning.

Catherine is currently Director for Health and Integration at Norfolk County Council, focusing on the opportunities to improve health and wellbeing through the transformation and integration of health and social care services within local communities.

Michelle Collins
Michelle Collins Principal Solicitor at Cozens Hardy

Michelle is a Principal Solicitor in our private client team, where she heads a team of nine specialising in estate planning, Wills, trusts, Powers of Attorney (including Court of Protection work) and probate work. Michelle is also able to advise on all Inheritance Tax, Capital Gains Tax and income tax matters. Michelle gained the Society of Trust and Estate Practitioners' TEP accreditation in August 2014. This is the only widely recognised mark for professionals in the trust and estate administration industry.

Penny Holden
Penny Holden Trustee Equal Lives

Penny is a Trustee of Equal Lives, a founding member of Sing Your Heart Out and a Time to Change champion. She uses her lived experience of bipolar and a degenerative physical condition to inform her work, believing that it is those with expertise by experience who are best qualified to know how their needs are best met. In her fight to combat stigma, improve services and stand up for the rights of those unable to speak for themselves Penny believes in being organised, being influential, making more friends than enemies and never losing her sense of humour.